Your AI Traffic Is Showing Up in GA4 Now. But It’s Only Half the Story
For the past two years, a lot of publishers have been receiving visitors from ChatGPT, Perplexity, Gemini, and other AI tools without knowing it. Those visits were getting lumped in with everything else in Google Analytics, buried under generic referral traffic and direct sessions. You could not see them, so you could not make decisions […]
Boosting Conversions: Licious on Swiggy
Campaign Overview Licious, a premium online meat and seafood brand, partnered with IncrementX to enhance its brand visibility and performance on Swiggy. The campaign focused on strategic ad placements on Swiggy’s post-order tracking screen, targeting high-intent consumers who frequently order food online. With an emphasis on metro and mini-metro audiences, we designed a data-driven advertising […]
Targeting Career Seekers: UPES on Snapchat
Campaign Overview UPES, a leading higher education institution, aimed to increase awareness of its career-driven academic programs by leveraging Snapchat’s highly engaging ad ecosystem. The goal was to reach students and parents, educating them about UPES’s specialized courses, career opportunities, and academic excellence. With our data-driven targeting and creative execution, the campaign successfully connected with […]
Way2News, IncrementX mark two-year partnership, build autonomous monetization model for vernacular digital publishing
As India’s digital consumption continues its deep shift into regional markets, monetizing vernacular content remains a critical challenge for digital publishers. Addressing this industry-wide gap, hyperlocal news platform Way2News and IncrementX (A Vertoz Company) – acting as its dedicated Media Representation Partner and Agentic Monetization Platform; are marking two years of strategic collaboration, having successfully […]
How We Powered DSP’s High-Impact Uber Campaign
Campaign Overview DSP Asset Manager, a trusted name in investment management for over 25 years, launched a high-impact campaign to reach last-minute investors during the financial year-end. By partnering with Uber, a widely used urban mobility platform, DSP successfully targeted a high-intent audience, educating them about index funds and encouraging smarter financial decisions. Objective The […]
Simon & Schuster’s Cultural Campaign Success for Monica Ali’s Book
Campaign Overview When Simon & Schuster released Love Marriage, a novel by Monica Ali, they needed a campaign that could connect with culturally relevant audiences in the U.S., specifically, South Asian readers, who actively engage with literature, lifestyle, and digital media. To meet that need, IncrementX crafted a targeted awareness campaign focused on book lovers […]
How U.S. Bank Reached the Right Audience, the Right Way
Campaign Overview U.S. Bank set out to amplify brand awareness and consideration among the Asian American community, a fast-growing and digitally active audience segment in the U.S. The goal was to show up meaningfully in the right cultural and digital contexts. To achieve this, IncrementX deployed a highly strategic and performance-optimized campaign designed to balance […]
A Festive Win for Malabar Gold & Diamonds
Campaign Overview Malabar Gold & Diamonds, one of India’s leading jewelry brands, launched a Diwali campaign to strengthen brand engagement and sales through strategic digital advertising. The campaign leveraged banner display ads and a 30-second video campaign, targeting multiple states across India. With Diwali being a peak shopping season, we designed a multi-format advertising strategy, […]
Sparx Shoes Taps Snapchat for Youth Engagement
Campaign Overview Sparx Shoes, a well-known footwear brand, wanted to reinforce its youthful and vibrant identity by leveraging Snapchat’s interactive ad formats. The goal was to engage millennials, Gen Z, and active lifestyle enthusiasts through a visually compelling and mobile-first campaign. With Snapchat’s highly engaged user base, we executed a strategic ad campaign that seamlessly […]
How Tissot Amplified Its Digital Presence Across Premium Platforms
Campaign Overview Tissot, a globally recognized premium watch brand, sought to enhance its brand presence and engagement among affluent professionals, luxury seekers, and watch enthusiasts. To achieve this, we executed a multi-platform digital campaign, ensuring maximum visibility. With a carefully curated mix of display ads, sponsored content, and high-impact video placements, the campaign successfully positioned […]